Football for Fundraising with North Wales Dragons' Chris Roberts

"This is a model that can be taken anywhere in the world." Chris Roberts is the co-founder of North Wales Dragons, a social enterprise and community football team which raises money  for charities all over the UK and beyond. 

The idea was kicked off with a football match with a ten-nil defeat, but lots of money raised – and it snowballed from there, as Chris explains. He also describes:

• how the sponsorship and fundraising model works,
• ensuring the games are inclusive and collaborative,
• the vital importance of collecting data and statistics from day one of running any enterprise or project,
• what North Wales Dragons did during lockdown to support local hospitals, children's charities and foodbanks,
• why he uses the term "Human Social Responsibility."

 This interview also covers how Chris levered the connective power of social media during the lockdown to make connections with other people making an impact, all across the globe – and "spread the name of the Dragons worldwide." 

Hi, I’m Heidi Fisher, the host of the Make an Impact Podcast. I'm an impact measurement expert, passionate about helping you make a bigger impact in the world by maximising the impact your services have.

I can help you to measure, manage and communicate the impact you have better to funders, investors, commissioners and other stakeholders, and to systemise your data collection and analysis so that it frees up time and doesn’t become an additional burden.

I love helping you to measure social and economic impacts, including Social Return on Investment or value for money assessments, as part of understanding the change you make to peoples’ lives.

You can get in touch via LinkedIn or the website makeanimpactcic.co.uk if you’d like to find out more about working with me.