Ethical marketing for ethical businesses with Jane Shaw Artwork

Make An Impact Podcast

Make An Impact Podcast is the podcast for you if you're a social entrepreneur or purpose led business owner, or desire to be one, and want to be inspired to make a bigger impact on people and the planet.Heidi Fisher MBE talks to social entrepreneurs who have set up all kinds of enterprises, and finds out more about how they are successfully running their social enterprises, and making a positive impact in the world.In the conversations you'll find out what they are doing so you can develop your social enterprise using their practical tips, why they do what they do, the impact their social enterprise has and how they measure their impact, and more.There's also exclusive interviews with Heidi where she shares her tips and knowledge around social enterprise and impact measurement.#socialenterprise #impactmeasurement

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Make An Impact Podcast

Ethical marketing for ethical businesses with Jane Shaw

June 02, 2021 • Heidi Fisher • Season 4 • Episode 6

There are three key things ethical businesses must do when it comes to their marketing, according to Jane Shaw. Listen on to find out.

Conscious customers can be incredibly vocal, so if an ethical business can build a community which loves and believes in their product or service it can be a huge asset.

Jane describes the practical steps ethical businesses can take; how she helps entrepreneurs to bottle their "why" and her own routemap to make marketing affordable and effective for small, purpose-led businesses.

A former journalist and PR, Jane also runs The Happy Families Plan , giving families the tools to stop surviving and start thriving.

What next?

Find free practical guides and Jane's affordable marketing courses at EthicalBusinessMarketing.com
The Happy Families Plan
Jane is on LinkedIn here
Heidi's new book shares everything she knows about impact measurement and management – and how to implement it in your organisation. Order your copy of Impact First – The Social Entrepreneur's Guide to Measuring, Managing and Growing Your Impact at https://www.makeanimpactcic.co.uk/my-book-impact-first

Hi, I’m Heidi Fisher, the host of the Make an Impact Podcast. I'm an impact measurement expert, passionate about helping you make a bigger impact in the world by maximising the impact your services have.

I can help you to measure, manage and communicate the impact you have better to funders, investors, commissioners and other stakeholders, and to systemise your data collection and analysis so that it frees up time and doesn’t become an additional burden.

I love helping you to measure social and economic impacts, including Social Return on Investment or value for money assessments, as part of understanding the change you make to peoples’ lives.

You can get in touch via LinkedIn or the website makeanimpactcic.co.uk if you’d like to find out more about working with me.