Make An Impact Podcast

Crowdfunding success and getting a product to market with Tina Chen, HumaniTea

November 20, 2020 Heidi Fisher Season 3 Episode 11
Make An Impact Podcast
Crowdfunding success and getting a product to market with Tina Chen, HumaniTea
Chapters
Make An Impact Podcast
Crowdfunding success and getting a product to market with Tina Chen, HumaniTea
Nov 20, 2020 Season 3 Episode 11
Heidi Fisher

Tina Chen is the founder and chief tea officer at HumaniTea which sells ready-to-drink cold tea latte drinks made with natural and ethically-sourced ingredients.

HumaniTea is a social enterprise and commits 5% of profits to support wellbeing and sustainability initiatives. Tina was originally inspired by the Taiwanese bubble tea concept and the British tea drinking culture while studying her MBA at Imperial College London.

She tells Heidi about HumaniTea's journey from idea to brand to a need to rebrand because of trade mark opposition. Then, agains the odds, Tina ran a successful crowdfunding campaign securing over £13,100 from over 100 backers earlier in 2020.

Tina also covers how she's found suppliers and sourced her ingredients,  HumaniTea's wellbeing and sustainability fund and getting her products to market. Support from Cambridge Social Ventures and from Heidi herself has been invaluable too and Tina describes why.

What next?

  • HumaniTea
  • Heidi's new book shares everything she knows about impact measurement and management – and how to implement it in your organisation. Order your copy of Impact First – The Social Entrepreneur's Guide to Measuring, Managing and Growing Your Impact at https://www.makeanimpactcic.co.uk/my-book-impact-first
Show Notes

Tina Chen is the founder and chief tea officer at HumaniTea which sells ready-to-drink cold tea latte drinks made with natural and ethically-sourced ingredients.

HumaniTea is a social enterprise and commits 5% of profits to support wellbeing and sustainability initiatives. Tina was originally inspired by the Taiwanese bubble tea concept and the British tea drinking culture while studying her MBA at Imperial College London.

She tells Heidi about HumaniTea's journey from idea to brand to a need to rebrand because of trade mark opposition. Then, agains the odds, Tina ran a successful crowdfunding campaign securing over £13,100 from over 100 backers earlier in 2020.

Tina also covers how she's found suppliers and sourced her ingredients,  HumaniTea's wellbeing and sustainability fund and getting her products to market. Support from Cambridge Social Ventures and from Heidi herself has been invaluable too and Tina describes why.

What next?

  • HumaniTea
  • Heidi's new book shares everything she knows about impact measurement and management – and how to implement it in your organisation. Order your copy of Impact First – The Social Entrepreneur's Guide to Measuring, Managing and Growing Your Impact at https://www.makeanimpactcic.co.uk/my-book-impact-first