A marketing masterclass for social and impact entrepreneurs with Ayo Abbas

Here's a rollicking, rip-roaring marketing 101 with Ayo Abbas.

Ayo specialises in B2B (business to business) marketing for the built environment.  And she believes marketing shouldn't be a weird, mystical art. We hear:

• why you should always remember you're marketing to people
• the problem with customer avatars – "I hate them" says Ayo, and confusing funnels
• why Ayo finds marketing architecture, engineering and other built environment services so much more interesting (and more of a mental challenge) than consumer marketing
• the biggest barrier to people marketing confidently and what you can do to address it
• how to beat the blank page of no inspiration
• the power of repurposing content
• creating relationships and networks
• trends: AI and Chat GPT and how they will impact on marketing

Heidi and Ayo also discuss diversity in the built environment industry: both progress to date and what's still needed, along with Ayo's career journey up to and including launching Abbas Marketing in 2020, just before the pandemic struck.

Ayo is a board member for Make an Impact CIC, Heidi's social enterprise. "It's such a delight to listen to your wisdom on marketing" says Heidi. 

What next?

• Visit Abbas Marketing, Ayo Abbas' built environment marketing consultancy for architects, engineers and contractors: https://www.abbasmarketing.com
• Find Ayo on LinkedIn where she posts powerful tips: https://uk.linkedin.com/in/ayoabbas
• Do you need help with your Impact Measurement and Management? More about Heidi's work at  https://www.makeanimpactcic.co.uk