Here's a rollicking, rip-roaring marketing 101 with Ayo Abbas.
Ayo specialises in B2B (business to business) marketing for the built environment. And she believes marketing shouldn't be a weird, mystical art. We hear:
Heidi and Ayo also discuss diversity in the built environment industry: both progress to date and what's still needed, along with Ayo's career journey up to and including launching Abbas Marketing in 2020, just before the pandemic struck.
Ayo is a board member for Make an Impact CIC, Heidi's social enterprise. "It's such a delight to listen to your wisdom on marketing" says Heidi.
What next?